New Delhi: Smartphone brand Realme on Saturday announced its mainline expansion across India with a total of 200 exclusive stores.
The stores are now operational and will enable users to experience all the latest Realme products.
The company is also looking to expand its offline presence to over 1,000 specialty stores by the end of 2022.
Madhav Sheth, CEO, Realme India, VP, Realme and President, Realme India, said in a statement, “Realme’s exclusive stores are an important part of our growth strategy and are in line with our focus to provide our customers with a first-hand experience of Realme products.
The company said offline presence is essential for the long-term growth of the brand.
In line with the same, the brand recently inaugurated 100 exclusive stores in a day on 8 October and aims to open a total of 300 exclusive stores across India in 2021.
Sheth said, “Our offline growth expansion provides all the opportunities and contributes to the overall growth of the brand.
“With our new store, we are well on our way to open 300 exclusive stores across the country this year, and we are excited to increase this number further in the coming year,” he added.
These stores will house the latest products from the realme techlife ecosystem including smartphones, laptops, tablets and other gadgets, which will enable the brand to strengthen its relationship with the customers.
first published:Nov. 13, 2021, 6:25 p.m.